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Writer's pictureLuna Avnon

ON TOOTH PASTE

I have always liked the taste of Colgate toothpaste, so I have use it for many years.



Once upon a time you could buy Colgate tooth paste in a standing tube, which I just loved: it would stand up-right, it was clean and always ready to use (= practical), it was economical because we would always use it to the very end. But one day, puff, that tube disappeared from the market, it was not even on the internet! I really wonder why something so good could disappear like that.

Instead, they put their tooth paste into soft plastic tubes.







The new tube


I want my tooth paste white, so the white sink does not appear dirty. My problem is that there are different tubes and it is not clearly indicated on the outside what the color of the tooth paste is inside the tube sometimes it is blue, which means I have to clean the sink twice a day (why do you assume I have time for that!?? Not consumer friendly).



Once it was even black, what horror! Having used it just once I removed it, I am still looking for someone who might want it; it appears I will have to throw it in the garbage bin during this spring cleaning having had it now three years on the shelf! But having looked at the box I realize that I can recognize it in the supermarket. It will never again enter my household!








I want my tooth paste white – as in the standing tubes of yesteryears.







Last week I needed a new tube of tooth paste, there was an offer: 70% more in a bigger tube! 170ml instead of the usual 75ml (they cannot calculate! because 170 ml is more than double the regular amount). The problem is that from this bigger tube the tooth paste it is bleeding out all over the bathroom, every thing in the bathroom is smeared in tooth paste; so, I’m cleaning the bathroom all the time, which I do not have the time for. Today I have bought a new one and will throw the big one away; what a waste!


That brings me to another issue about the plastic tubes that remain after you have used your tooth paste; what is the footprint on global warming? According to the Colgate website, they have announced they want to cut their green gas emissions by 30% of the 2018 level by 2025. But they do not say how much that is in absolute numbers and I have not found any declaration on this question on the box. What does it mean when I have had to throw away two of their tubes?






In other words, I hate what Colgate has done to my tasty toothpaste, removing the practical, economical and clean standing tube from the market. My photo is a tube by a competitor, one of my kids got me that after I had complained that I grieve and long for the old-fashioned standing toothpaste tubes.



My daily preferred taste of Colgate toothpaste versus my daily obnoxious reactions to the current tubes, is a balance I have to decide on.



In the words of a Haiku, I may say:

Tooth-paste in

Standing tubes; white, mint taste,

But gone with the wind.

 

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